Logo Design & Branding
Our approach to logo design and branding is to create lots of thumbnail sketches first. When working on roughs we will explore and put forward specific colour palettes. Even if the logo is a single colour it’s important to explore palette options.
We work primarily in Adobe Illustrator. Thumbnails and concepts are usually rendered either by hand on paper or in Autodesk Sketchbook Pro, which has powerful tools for creating roughs. Not least of which is the ability to create flipbook animations.
Browse the Logo Design and Branding Gallery
About Adobe Illustrator
Since the advent of Adobe CC Illustrator has been sold as a subscription based service model. As part of Creative Cloud, this version brought improvements in that subject such as color, font and program settings syncing, saving documents to the cloud, and integration with Behance, as well as other features such as CSS extraction, and file packaging.
About Sketchbook Pro
SketchBook Pro, also referred to as SketchBook, is a pixel graphics software application that features a radial/pie-menu user interface, intended for expressive drawing and concept sketching. It was originally developed by Alias Systems Corporation, but is now owned by Autodesk. SketchBook Pro has an uncluttered interface, and painting and drawing tools such as pencils, markers, and brushes. By using the pressure-sensitive features of graphics tablets, tablet computers, and smartphones, it can help artists sketch and create effects similar to traditional materials.